Tattoos don’t carry the same connotation they did years ago. Gone are the days when having a tattoo meant you were an ex-con, sailor, or total non-conformist. Today tattoos are seen as a personal and artistic reflection of the person they’re attached to. Many younger people are completely covering their arms with “sleeve” tattoos, and getting inked in some surprising areas of their bodies too.
As lovely as a well-placed, well-designed tattoo can be, there are times when we may want or need to cover up a tattoo. Whether it’s an important job interview or your wedding day, when you need to conceal a tattoo you need to use a reliable product that provides real coverage, stays put and isn’t artificially colored or cake-y. And who could possibly know more about covering a tattoo than Kat Von D?
The queen of tattoos herself has paired with Sephora to create Kat Von D’s Lock-It Tattoo Concealer, a product that delivers on its promise. The tat concealer comes in a wide range of shades and applies easily with a blending brush. Water and transfer-resistant, the concealer stays put all day long. The pigment is lightweight and natural to the touch, but durable enough to conceal the darkest tattoos. The concealer comes with instructions on how to achieve a perfect application and seal it, so you can get through a whole day and forget all about your tattoo.